One strategist.
Full-spectrum communications.

Integrity, creativity, and empathy shape the way we work. These aren't just words—they’re the foundation of everything we build. We believe in doing great work, building real relationships, and making it easy for you to get the results you’re looking for.

services

The dot symbol represents SENIOR COUNSEL. Every engagement is led by Erica, not handed to junior staff. Senior-level thinking at every stage.

Integrated plans, message architecture, and communications audits. Strategy precedes tactics in every engagement.

Strategic Communications Planning

The north star symbol represents SIGNAL OVER NOISE. Communications built around what matters to the audience, not what’s easiest to say.

Media
Relations

Journalist outreach, story development, and editorial placement in trade, regional, and national media. Pitching follows strategy, not the other way around.

The therefore symbol represents ACCOUNTABILITY. Monthly reports, weekly updates, quarterly strategic reviews, documented and delivered.

Brand & Reputation Management

Narrative development, proactive storytelling, and ongoing reputation tracking.

The plus symbol represents CROSS-SECTOR FLUENCY. Deep experience across B2B, corporate, government, public affairs, and regulated industries.

Crisis
Communications

Rapid-response planning, crisis messaging, media training, and post-crisis reputation repair. Proven amid congressional scrutiny and national misinformation campaigns.

The therefore symbol represents ACCOUNTABILITY. Monthly reports, weekly updates, quarterly strategic reviews, documented and delivered.

Executive
Thought
Leadership

Ghostwritten bylines and op-eds, LinkedIn strategy, speaking pipelines, and media coaching.

The plus symbol represents CROSS-SECTOR FLUENCY. Deep experience across B2B, corporate, government, public affairs, and regulated industries.

Policy communications, issue advocacy, legislative support, and community outreach where business meets government.

Public Affairs

The dot symbol represents SENIOR COUNSEL. Every engagement is led by Erica, not handed to junior staff. Senior-level thinking at every stage.

Event PR & Launch Publicity

Media strategy, press kits, and coverage for launches, openings, and milestones.

The north star symbol represents SIGNAL OVER NOISE. Communications built around what matters to the audience, not what’s easiest to say.

Social Media Strategy & Content

Platform strategy connected to broader communications goals, never managed in isolation.

Planning ahead? Start with the standalone Blaire Blueprint: a complete communications audit and strategic plan, scoped to your organization.

Already in trouble? Crisis response and triage engagements apply documented national crisis experience the moment you need it most.

TWO WAYS TO START

Book a Discovery Call
Learn About the Blueprint

ENGAGEMENT MODELS

  • A person wearing a brown sweater working on a laptop placed on a wooden desk.

    Advisory Retainer

    LIGHTEST-TOUCH COUNSEL

    For teams with in-house capacity.
    A senior thought partner to pressure-test strategy, review materials, and provide on-call counsel.

  • Close-up of professional video cameras on tripods, with crew members operating them during an outdoor event or filming session.

    PR Retainer

    OUR CORE ENGAGEMENT

    Our core offering.
    A full external PR partnership: media relations, strategy, and execution as your outsourced senior communications department. Includes the Blaire Blueprint onboarding.

  • Close-up of a person's hand using a computer mouse in front of an Apple iMac computer displaying a document or spreadsheet on the screen.

    Full-Service PR & Public Affairs

    OUR MOST COMPREHENSIVE ENGAGEMENT

    For complex, multi-stakeholder environments.
    Everything in the PR Retainer plus public affairs, executive thought leadership programs, crisis preparedness, and stakeholder engagement.

  • Close-up of a classical building facade with tall fluted columns, ornate capitals, and rectangular windows.

    Government / Public Affairs Retainer

    A PUBLIC-SECTOR VARIANT OF FULL-SERVICE

    A variant of the Full-Service tier.
    Built for government agencies, B2G companies, trade associations, and policy-driven organizations. Prioritizes public affairs communications over traditional media relations.

  • A person wearing a navy suit and white shirt holding a pen and paper, sitting at a white table with a woman in a white blouse sitting beside them.

    Standalone Engagements

    SCOPED PER PROJECT

    For defined, time-bound needs.
    Launches, crisis response, communications audits, media training, and event PR. Many retainer relationships start here.

  • The PR Retainer covers active media relations and journalist outreach, press release drafting and distribution, monthly communications planning, media monitoring, spokesperson preparation, and thought leadership support. It includes weekly written status updates, a monthly written report, and a quarterly strategic review. All new retainer clients begin with the Blaire Blueprint onboarding.

  • The Advisory Retainer is counsel only: roughly four hours a month of strategy sessions, materials review, and on-call guidance for teams that execute in-house. The PR Retainer adds execution. Pitches go out, releases get written, and coverage gets secured. Choose Advisory if you have staff, PR Retainer if you need the work done.

  • Yes. Standalone engagements are scoped to a defined deliverable and timeline: launch PR, crisis response, communications audits, crisis plan development, media training, annual report content, and event PR. Fees are quoted per project based on scope. A 50 percent deposit is due at contract execution.

  • Yes. Crisis response and triage is one of two entry-point offers, scoped to the complexity of the situation. Engagements cover rapid message development, stakeholder communications, media inquiry management, and spokesperson preparation, drawing on documented experience with congressional scrutiny and national misinformation campaigns.

  • Trade associations, business coalitions, and membership organizations are a core segment, typically served through the Full-Service or Government and Public Affairs models. Engagements are scoped to the organization's structure and advocacy needs, with pricing set individually.

  • Yes. Hourly engagements are available for teams that need senior judgment during a crisis, a legislative push, or a temporary capacity gap, without a full retainer commitment. Rates and scope are set via written amendment, so support can start quickly when a team needs it most.

Frequently Asked Questions