We diagnose
before we pitch.

What it is: The Blaire Blueprint is our proprietary 90-day onboarding and strategy framework. It is how every retainer engagement begins.

Why it matters: Most PR firms skip the diagnosis and go straight to pitching. That produces activity, not results. The Blueprint builds your program on research and strategic clarity, so every message that follows has a foundation, and still delivers visible quick wins inside the first 90 days.

THE THREE PHASES

  • Phase 1: Discovery & Assessment

    DAYS 1–30

    Communications audit, stakeholder interviews, competitor review, and reputation assessment, surfacing early opportunities we can act on immediately.

    Deliverable: Communications Assessment Report, a documented picture of where you stand and where the opportunities are, plus 3 to 5 quick-win recommendations you can act on right away.

  • Phase 2: Strategic Planning

    Days 31–60

    Messaging workshop, audience mapping, channel strategy, and editorial calendar development.

    Deliverable: Strategic Communications Plan, the roadmap your team co-owns from day one.


  • Phase 3: Execution & Early Wins

    Days 61–90

    Media relations launch, thought leadership development, and content execution.

    Deliverable: Day 90 Strategic Review and a 90 to 180 day roadmap.


WHAT HAPPENS AFTER DAY 90

A steady operating rhythm: weekly status updates, monthly written reports, and quarterly strategic reviews. Documented and delivered, every time.

Not ready for a retainer?

The Blueprint is available as a standalone engagement: Phase 1 and Phase 2, delivered in 60 days. You implement independently, with the option to return for retainer or project work.

Start with the Blueprint]

Frequently Asked Questions

  • The Blaire Blueprint is Blaire & Co.'s proprietary 90-day onboarding and strategy framework. It runs in three phases: discovery and assessment in days 1 to 30, strategic planning in days 31 to 60, and execution with early wins in days 61 to 90. It is included in every retainer engagement and available as a standalone project.

  • Because pitching without diagnosis produces activity, not results. The first 90 days establish what most programs skip: an audit of current performance, stakeholder interviews, competitive review, a tested messaging framework, and a documented roadmap. Every message that follows is built on research rather than assumptions.

  • Three. A Communications Assessment Report of 10 to 15 pages at day 30, covering audit findings, reputation assessment, competitive landscape, and quick wins. A Strategic Communications Plan of 15 to 25 pages at day 60. A Day 90 Strategic Review with a 90 to 180 day roadmap at the end of the framework.

  • Yes. The standalone Blueprint covers Phase 1 and Phase 2, delivered over 60 days, scoped to your organization's size and complexity. You receive the Assessment Report and the Strategic Communications Plan and implement independently, with the option to return for retainer or project work later.

  • We will identify quick coverage opportunities while we are building the plan. Some visible wins, like sharpened messaging, thought leadership drafts, or an initial media list, show up during Phase 1 diagnosis. More active media outreach begins in Phase 3, around day 61, with pitches and typically a first placement within the initial 90 days. Sustained coverage generally builds over 60 to 90 days of active outreach. Reputation and positioning change is a longer arc, usually 6 to 12 months.