Your message matters.
Make it the one that lands.
Blaire & Co. is a strategic communications firm that helps complex organizations tell their story (simply) to the audiences that matter.
Proven strategy. Real results.
Businesses and Organizations of all sizes have important stories. We get those stories heard.
We specialize in regulated, political, and multi-stakeholder environments where every word is closely scrutinized.
Why it matters
A clear, consistent message builds trust with the audiences you depend on, from reporters and regulators to customers, members and your own team.
WHAT
WE DO
Senior counsel on every engagement. Strategic communications, media relations, crisis response, executive positioning, and public affairs for organizations navigating complex environments.
Industrial and corporate depth: commercial real estate, construction, technology, semiconductors, and manufacturing.
Regulated-industry fluency: healthcare, elections, finance, and publicly traded environments.
Business meets government: public affairs, policy communications, and stakeholder engagement.
AI-era visibility: content strategies built to surface where buyers now search.
Our proprietary 90-day onboarding and strategy framework. We diagnose before we pitch, so your program is built on research, not assumptions.
The Blaire Blueprint
PROOF BY THE NUMBERS
2,280+
Media features for a national election technology client across five election cycles, including The New York Times, CNN, The Wall Street Journal, and 60 Minutes.
140
Earned placements across 11 states in one public affairs campaign, driving the first state adoption of the client's licensure model.
1,400%
Growth in earned media presence for a healthcare technology client over five years.
FreE Download
Ten Questions to Ask Before You Hire a PR Firm.
Know exactly what to ask, and what the answers should be, before you sign anything.
If you are navigating a launch, a crisis, regulatory scrutiny, or a visibility gap and want senior counsel, we would like to hear about it.
the bottom line
Frequently Asked Questions
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Blaire & Co. is a strategic communications and public relations consultancy serving organizations nationwide. We provide media relations, crisis communications, executive thought leadership, public affairs, and communications strategy for mid-market companies, government agencies, and trade associations, with particular depth in regulated industries.
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The founder, on every engagement. Erica Fetherston leads strategy and execution directly, from first conversation to final deliverable. There are no junior account teams and no handoffs. The strategist who earns your trust in the pitch is the strategist directing your work in month twelve.
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Core sectors include healthcare and life sciences, semiconductors and technology, commercial real estate and construction, manufacturing, finance, elections, publicly traded companies, trade associations, and government and B2G organizations. The common thread is complexity: regulated, political, or multi-stakeholder environments where precision matters.
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Cost depends on scope. Engagement levels range from light advisory support to full-service PR and public affairs, and standalone projects are scoped individually based on complexity and timeline. Every engagement is quoted after a discovery call, once we understand what you actually need.
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Yes. Blaire & Co. works with organizations across the country, with campaign experience spanning multiple states, including significant work in the Denver and Las Vegas markets, and media strategy that regularly extends to national trade and business press. The firm also maintains deep Arizona media relationships for clients based here.
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Yes. Executive positioning and thought leadership are core services, not only crisis response. Clients use the Advisory Retainer or PR Retainer to build a public profile through bylines, speaking opportunities, and LinkedIn strategy well before any crisis exists. Senior counsel applies to building a reputation, not just protecting one.