Erica Fetherston, a communications strategist whose clients have included Fortune 100 companies and national public affairs campaigns, has launched Blaire & Co. Strategic Communications. The firm offers public relations and public affairs services to corporate, nonprofit and public-sector organizations through a lean structure that keeps experienced practitioners involved from planning through execution.
Many organizations spend steadily on communications and still struggle to connect the work to business results. Programs often start with tactics instead of a plan, and the experienced people who sold the engagement may step back once the contract is signed. For organizations facing regulators, legislators or public scrutiny, that gap can be costly.
"When communications is done well, it wins customers, protects reputations and moves policy," said Fetherston, founder and principal of Blaire & Co. "Too many organizations are paying for activity without getting that kind of impact. I founded Blaire & Co. to close that gap, with a plan built for the business and work that starts showing results while the plan is still taking shape."
New clients start with the Blaire Blueprint, a 90-day onboarding process in which Fetherston and the client set goals and priorities and agree on how results will be measured. From there, the firm's services include media relations, crisis communications and preparedness, reputation management, executive thought leadership, public affairs and stakeholder engagement, and launch and event publicity. Blaire & Co. also advises organizations on how AI is changing their communications work, including how they show up in AI-powered search. Clients can work with the firm on a retainer, on a standalone project such as a communications audit or crisis response, or through advisory support for an in-house team.
Before founding the firm, Fetherston spent eight years at 10 to 1 Public Relations, where she helped grow the agency's client base and staff fourfold. She joined 10to1PR after seven years leading communications for Local First Arizona, helping it solidify its status as the nation's largest association of locally owned businesses. Her previous client work has included national and global organizations in healthcare, technology, finance and other regulated industries. For five years, she ran crisis and reputation communications for a national election technology company, a program that produced more than 2,000 positive and informative media features. She is a past president of the Phoenix chapter of the Public Relations Society of America (PRSA) and received the chapter's Percy Award, its top professional honor, in 2024.
“Erica brings a rare combination of warmth, thoughtful judgment, and purposeful action to her work. She takes the time to understand the landscape, asks the right questions and then jumps in with an approach that’s right on target,” said Paula Pedene, APR, Fellow PRSA, and Chair-Elect of PRSA. That ability to read a situation before making a move is invaluable in public relations and public affairs. She’s a delight to work with, and I’m excited to see her bring those strengths to Blaire & Co.”
Current Blaire & Co. clients include technology, healthcare, economic development and nonprofit organizations. Blaire & Co. is based in Phoenix and works with clients anywhere. More information is available at BlaireAndCo.com.
About Blaire & Co. Strategic Communications
Blaire & Co. Strategic Communications is a Phoenix-based public relations and public affairs firm that helps businesses and organizations connect their communications to measurable results. Many organizations invest in communications without a plan behind the work; Blaire & Co. closes that gap by building each engagement around the client's business goals. Founded by Erica Fetherston, the firm serves clients in technology, healthcare, real estate, economic development and the public sector. Its services include media relations, reputation management, crisis preparedness, community outreach and thought leadership, and every new engagement begins with the Blaire Blueprint, the firm's 90-day onboarding framework. Proven Strategy. Real Results. Learn more at BlaireAndCo.com.
